This post may not be business innovation related, but it something we are deeply passionate about both as a company and individuals.

About 4 years ago I was part of a small but deeply special initiative which aimed to provide support to Mothers in need in our Auckland communities. Founded by Graziella Thake and dubbed Wahine Purotu ("Beautiful Woman" in Maori), we set about the work of finding and supporting mums who were going through difficult times and helping them to rediscover their self-esteem.

To me the downstream ripple effects of this were obvious... stronger mums means happier children and ultimately a stronger community. This initiative has continued to inch onwards and has touched the lives of over 400 women in the greater Auckland area.

Three weeks ago, we hosted and facilitated an unprecedented event which launches the new Charitable Trust, The Re-New Mothers Trust, that will carry this work forward and aim to reach mums everywhere.

A few pictures from the event:

Upon launching the initiative at this special event we pulled together 120 of our most loyal supporters and collaborators and, well, we wrote a book... all in one day!


I'm very pleased to announce that we published this book on Amazon Kindle this week. It's called "Ignorance Isn't Bliss" and we've achieved another fantastic milestone.... International No. 1 Best Seller!

That's right, the book is now an international best seller, and it's absolutely free for a limited time on Amazon.

What can you do to help?

  • Download a copy of the book!
  • If someone you know has been affected by domestic violence, pass it onto them
  • Join our community through Facebook to be kept up-to-date
  • Check out the website

Together, lets help support our beautiful mums.

Thank you!