This blog is dedicated to all those who have invested their energy and time so far to build something that could be of value to innovation practitioners across New Zealand. With Callaghan Innovations' support we have facilitated a number of fishbowl events across the country and we are starting to get feedback which is revealing the role that this group could play in the wider ecosystem.
Given this is an open group based on principles of Transparency, Participation and Collaboration we would like to share the latest net promoter score (NPS) in the hope that you will help us to build something valuable and commonly held. So please, read the comments below (both likes and changes) and join us in shaping the next chapter for the Innovation Skills movement.
After Monday's Innovation Skills event, a quick survey was sent out to all attendees, in Net Promotor Score (NPS) format. Feedback on the night suggested that while the event was a good networking opportunity, participants wanted to work to solve specialised problems.
The feedback and an NPS description is featured below, but what next for Innovation Skills?
Tauranga and Christchurch are next on the agenda, with sessions also in planning stages for Dunedin and the Palmerston North/Wellington region. In order to get the right people in the room we are strategically building the invite list, and are keeping these initial events small but well formed.
Based on initial feedback, we will be trialling variations of the format at each session. We envisage these running monthly, expanding to regions all over New Zealand. We are also interested in potentially holding large nationwide events 6 monthly or yearly.
Solving problems with this initiative, and then passing findings back out into the community is a fantastic goal, but the real excitement for us is the potential collaboration occurring when our nations top minds get in a room together. The thought of increasing New Zealand's connectivity and collaboration continues to drive us to accelerate this initiative.
Feedback From Auckland Using Net Promoter Score
To act as an additional tool for gathering likes and changes from the Auckland Innovation Skills event, we deployed a very simple Net Promotor Score survey. Extensive research has shown that an entity's Net Promoter Score acts as a leading indicator of growth. A NPS can be used as part of a measurement framework that is tightly tied to customer happiness.
The Net Promoter Score is measured using the answer to a single question, and using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? This is called the Net Promoter Score question or the recommend question.
Respondents are grouped as follows:
- Promoters (score 9-10) are loyal enthusiasts
- Passives (score 7-8) are satisfied but unenthusiastic customers .
- Detractors (score 0-6) are unhappy customers
Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).
A lot of feedback from our event included opportunities for improvement, which is fantastic, because we look forward to continuing to shape and improve the initiative.
Main points taken from NPS and on-the-night feedback:
- Format was good for promoting discussion
- The opportunity to get together to form friendships was great
- Focus on a very specific problem
- Increase gender diversity
- Eventually hold monthly, every time focusing on a different problem
- Share the learnings from the problem solving session with the wider community
The real responses to the survey, based on a little over half of attendees replying:
We very much welcome feedback - if you would like to contribute further please send anything through via email, or post in the Innovation Skills Linkedin group. As mentioned above, next events are happening in Tauranga and Christchurch, with more planned in other regions. Feedback gathered will be used to trial variations in the event format.
We look forward to continuing this journey with you all. Stay tuned!